Privacy Policy B2B Connect
1. General information on data protection
Thank you for visiting our website, (the “Website”) and for your interest in our products and services. At Mercedes-Benz Canada, protecting your privacy is very important to us. To the extent that we may collect any personal information from you via the Website, this privacy statement explains how we collect, use, and share such personal information. Please note that this privacy statement supplements our general Privacy Policy, which can be found at https://www.mercedes-benz.ca/en/legal-notices/privacy-policy and explains how we handle your personal information more generally when you interact with us. We additionally refer to the Mercedes-Benz Data Protection Policy: Mercedes-Benz Data Protection Policy.
Our Privacy Policy for the use of our websites and the Mercedes-Benz Data Protection Policy do not apply to your activities on the websites of social networks or other providers that can be accessed using the links on our websites. Please read in this regard the data protection provisions on the websites of those providers.
2. Name and contact details of the Privacy Officer and Data Protection Officer
2.1 MB Canada as Privacy Officer
Mercedes-Benz Canada ("Mercedes-Benz Canada"/"We")
2680 Matheson Blvd. East, Suite 400
Mississauga, ON L4W 0A5
Canada
E-mail: privacyofficer@mercedes-benz.ca
2.2 Joint Controllership with Mercedes-Benz AG
In addition, MB Canada and
Mercedes-Benz AG ("MBAG")
Mercedesstr. 120
70372 Stuttgart
Germany
E-mail: dialog@mercedes-benz.com
Data Protection Officer:
Mercedes-Benz Group AG
Group Data Protection Officer
HPC E600
D-70546 Stuttgart
Germany
E-mail: data.protection@mercedes-benz.com
and
partly also the dealers participating in B2B Connecare for individual processing operations via this website joint controllers. This concerns the processing of personal information on the one hand for services integrated via our websites as explained below in Section 3.5 and on the other hand the performance of standardized sales and aftersales market analyses as explained below in Section 3.6.
In this context, we, MBAG and partially also dealers have made special arrangements for data transmission and processing in order to set out the use of personal information for these specific purposes. In this context, MBAG provides the respective central systems (in some cases only by way of processing on behalf), coordinates central data processing at the market or cross-market level and also uses the personal information stored in central systems for its own business purposes (e.g. market analyses), while we provide the respective systems to you as part of sales or aftersales activities.
3. Collection and Processing of your Personal Information
3.1 Website visit for informational purposes
When you visit the B2B Connect website, we store certain information about the browser and operating system you are using, the date and time of your visit, the access status (e.g. whether you were able to access a website or received an error message), the usage of features on the website, any search terms you entered, how often you visit individual websites, the name of files you access, the amount of data transferred, the web page from which you accessed our website and the web page you visit after visiting our website, whether by clicking links on our websites or by entering a domain directly in the input field of the same tab (or window) of your browser in which you opened our websites. In addition, we store your IP address and the name of your internet service provider for seven days for security reasons, in particular to prevent and detect attacks on our websites or attempts at fraud.
Personal Information is processed in order that the website may be displayed optimally.
3.2 Contact via online contact form, chat
If you contact us via our website, your details from the online contact form or chat will be processed by us for the purpose of processing the enquiry, the associated technical administration and in the event that follow-up questions arise. We may also use your information for customer administration purposes and - if necessary - for the purposes of processing and invoicing any business transactions, in each case to the extent required for this purpose.
Personal information that we process in this context is contact details provided (name, telephone number, address, reason for contact, etc.) and your email address or other information you may submit to us.
3.3 Registration, use of B2B Connect for product views and orders
In case of an order or other contract-related processing, we use your personal information to process or handle the order and other contract-related enquiries. The processing may also be conducted to resolve disputes or enforce the contractual agreement.
Personal information that we process in this context is registration data in “UMAS” (“UMAS registration data” [such as name, address, telephone, email, user name and more detailed information about which is provided in the UMAS data protection policy), order communication data, order data (product, quantity, etc.), payment and billing data and information. In case of products from WebParts, this data is provided to the WebParts shop for the purpose of processing an order.
In case of After Sales Applications and Data Content, this data will also be forwarded to MBAG for further order and contract processing.
3.4 Participation in surveys
Insofar as you participate in surveys or other similar activities you agree to participate in offered via our website, we also use personal information from you in order to conduct these.
Personal information that we process in this context is UMAS registration data, and other information that you provide in this context.
3.5 Other services integrated via the websites
In addition, we jointly use the personal information set out below with MBAG (and the dealers, if applicable) in order to provide you with certain services/dashboard views in connection with WebParts and the After Sales Applications and Data Content via our websites.
a. Create vehicles
The "Create Vehicle" application enables you to manage a vehicle on the basis of its VIN in order to simplify the use of the after sales services (including the search for vehicle spare parts and information on repair instructions, retrofitting options, fault diagnosis keys and other checklists as well as information on working hours, prices (incl. agreed conditions, if applicable) service packages and supplementary information in order to provide a precise cost estimate and efficient repair implementation, access to the Digital Service Booklet), for which further information is provided in the respective data protection policies.
In order to create and display specific vehicles in this application, the processing of your end customer's VIN and your UMAS registration data is required.
b. Order history / dealer / account
We enable you to view via our websites (i) which products have been purchased by you via WebParts and in the form of After Sales Applications and Data Content (including how long they will remain available), (ii) which dealers you have selected and (iii) which other users are registered for your organization.
The use requires the processing of your UMAS registration data as well as the registration data of other users of your organization and your order information.
c. 5*Rater
In addition, an evaluation tool is made available to you for evaluating the performance of the dealers via WebParts as well as these websites. This is intended to improve the performance of the dealers and these websites.
When you use the 5*Rater, the order number and order status (if related to a product) as well as your UMAS registration data and feedback are processed. This data will also be passed on to the dealers so that they can contact you if necessary in order to implement your feedback accordingly.
3.6 Business analyses and marketing campaigns
For market research and internal business analysis purposes, dealers and we provide MBAG with specific data relating to aftersales service transactions, including invoice number, VIN, dealer ID, information on products, parts or services sold.
When processing the data, it may be supplemented by other information known to MBAG about the transmitted vehicle, its model, series, equipment or its parts and components. As a rule, this processing is carried out to improve the quality of the data transmitted by the dealer.
The transmitted data may also be used by MBAG in anonymised form for other processing purposes, such as statistical and analysis purposes.
a. Business analyses
Based on the data provided, MBAG performs customary aftersales and business analytics evaluations for further use by the respective dealers and us (e.g. to determine how many products of a certain type have been sold in a country or to validate pricing models). MBAG uses anonymized data to conduct these tasks.
b. Marketing campaigns
We and MBAG may use and process the above data to assist dealers to promote the products and service and to conduct marketing campaigns or activities.
3.7 Newsletter
If applicable, if you subscribe to a newsletter offered on our websites, the data provided when registering for the newsletter will be used solely for the purpose of mailing the newsletter, unless you consent to its use for additional purposes. You may unsubscribe at any time by using the unsubscribe option provided in the newsletter.
3.8 Use due to legal obligation
In addition, we use your personal information if we are legally obliged to do so (e.g. storage to comply with commercial or tax retention obligations, disclosure in accordance with official or court orders, e.g. to a law enforcement agency).
4. Transfer of personal information to third parties; social plug-ins; use of service providers
a. Our websites may also contain offers from third parties. When you click on such an offer, we transmit data to the respective provider to the extent necessary (e.g. the information that you found this offer on our website and, if applicable, further information that you have already provided for this purpose on our websites).
b. If we use so-called "social plug-ins" from social networks such as Facebook and Twitter on our websites, we integrate these as follows:
a) When you visit our websites, the social plug-ins are deactivated, i.e. no data is transmitted to the operators of these networks. If you wish to use one of the networks, click on the respective social plug-in to establish a direct connection with the server of the respective network.
b) If you have a user account with the network and are logged in at the time the social plug-in is activated, the network can assign your visit to our website to your user account. If you wish to avoid this, please log out of the network before activating the social plug-in. A social network cannot associate a visit to other (Mercedes-Benz) websites with your user account unless you have also activated a social plug-in there.
c) When you activate a social plug-in, the network transmits the content that becomes available as a result directly to your browser, which integrates it into our websites. In this situation, data transfers may also take place that are initiated and controlled by the respective social network. Your connection to a social network, the data transfers that take place between the network and your system and your interactions on this platform are governed exclusively by the data protection policies of the respective network.
The social plug-in remains active until you deactivate it or delete your cookies. See the Mercedes-Benz Canada Privacy Policy for more information on cookies.
c. When you click on the link to an offer or activate a social plug-in, personal information may be transferred to providers in countries outside of Canada. While under the control of these providers, personal information will be subject to the laws of the jurisdiction in which they are located and thus may be accessed by government authorities in compliance with the laws of those jurisdictions. Please bear this in mind before clicking on a link or activating a social plug-in and thereby triggering a transfer of your data.
d. We also use qualified service providers (e.g. IT service providers, marketing agencies) to operate, optimize and secure our websites. We only provide personal information to them insofar as this is necessary for the provision and use of the websites and their functionalities, for the pursuit of legitimate interests for the fulfilment of legal obligations) or if you have consented to the transfer of such data.
e. Cookies.
For information on the cookies we use on our websites, please see out Cookie Policy (here) or our Privacy Policy at https://www.mercedes-benz.ca/en/legal-notices/privacy-policy.
5. No obligation to provide
The provision of personal information by the data subjects (you, end customers) is voluntary.. However, in the event of non-provision of personal information (such as the VIN), it may be that individual services or parts thereof cannot be provided or cannot be provided properly. In individual cases, the provision may even be required by law (e.g. in the case of mandatory recalls).
6. Security
We use technical and organizational security measures in order to protect your data we have under our control/managed by us against manipulation, loss, destruction and against access by unauthorized persons. We continuously improve our security measures in line with technological developments. For more information on how we protect personal information, please see our Privacy Policy at https://www.mercedes-benz.ca/en/legal-notices/privacy-policy.
7. Deletion of your personal information
Your IP address and the name of your internet service provider, which we store for security reasons, are deleted after seven days. Storage beyond this period is possible. In this case, the IP addresses are deleted or anonymized so that they can no longer be used to identify you.
Otherwise, we delete your personal information as soon as the purpose for which we collected and processed the information no longer apply. Beyond this time frame, data storage only takes place to the extent required by law to which we or MBAG are subject. Should it not be possible to delete data in individual cases, the relevant personal information are flagged to restrict their further processing.
8. Data subjects' rights
a. Upon written request, Mercedes-Benz Canada will inform customers of the existence, uses, and disclosures of their personal information and give them access to that information, except where we are restricted from doing so by law. Customers should make clear in their request what information they would like to have access to or changed.
b. Customers can request access to their personal information in our custody or control by contacting our Privacy Officer (see “Privacy Officer” section above). If Mercedes-Benz Canada is unable to provide access to all of the personal information that we hold about a customer, we will provide the reasons for denying access to the customer.
c. Mercedes-Benz Canada will respond to all requests for access to information within 30 days from the receipt of request and at minimal or no cost to the individual. Where there is a cost associated with processing the request, we will notify the customer in advance.
d. If a customer finds that the information provided to them is inaccurate or incomplete, the customer may contact our Privacy Officer and we will amend this information, as appropriate. If we determine that it is inappropriate to amend a customer’s information, we will note this within our records.
e. Please note that we may need to retain certain information for record-keeping or legal compliance purposes and/or to complete any transactions that a customer began prior to requesting such correction.
9. Automated decisions
We will not use your personal information to make automated decisions (including profiling) about you that have legal effect on you or similarly significantly affect you.
10. Mercedes-Benz Group AG Central Access Service
With the Central Registration Service offered by Mercedes-Benz Group AG, you can sign up for every website and application belonging to the Mercedes-Benz Group AG and its brands that are connected to the service. The applicable terms of use contain specific data protection provisions. Those terms of use can be found on the registration pages of affiliated websites and applications.
11. Transfer of data outside of Canada
Please note that information may be stored and processed in any country where Mercedes-Benz Canada or its affiliates are located, or engages service providers. When we transfer information from or about you or your use of our products, services or websites to other countries, we will protect it as described in our Privacy Policy. By using our products, services, websites, or otherwise providing information to us, customers consent to the transfer of their information to countries outside of Canada. However, after being transferred to a foreign jurisdiction, your personal information will be subject to the laws of that jurisdiction and may be accessed by government authorities in compliance with the laws of those jurisdictions.
Status: January 2023
